Wynn Spa & Salon Wynn Las Vegas Spa & Salon
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Wynn Spa & Salon The Wynn Spa Wynn Spa & Salon The Wynn Salon
Wynn Spa & Salon Wynn Spa & Salon

The Wynn Hotel in Las Vegas is the only destination casino resort in the world to receive the Mobil 5 Star, AAA 5 Diamond, Forbes 5 Star, and Michelin 5 Red Pavilions awards. Knightsbridge Branding was called in to help support operational excellence as this was of paramount importance for the launch of the hotel and specifically the launch of the Wynn Salon and Spa brand extensions that we were assigned to.

References available upon request.

Just like setting up privacy settings on your wild Facebook pics; some of our clients like to keep things more private on a need-to-know basis.

Achieved Objectives

  • Increased gross profit margins by almost 30% through organizational restructuring, sales training, and strategic alliances.
  • The Wynn Salon & Spa has become one of the most visited and celebrated locations in the highly competitive Las Vegas market.
  • Improved employee retention by 80% in 12 months.
  • The operations that were set up became the model for the Wynn's expansion to the Wynn Salon & Spa in Macau, China.
  • Increased both retail and service sales by $80,000 per month.
Travel Channel Travel Channel Travel Channel Travel Channel Website
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Travel Channel Travel Channel

Travel Channel is where viewers go to satisfy their urge to go somewhere, see something and check things off their Must-Do List! The website, TravelChannel.com, serves as the network's entertainment travel hub and averages more than 2 million unique users monthly.

We were hired to help in the re-launch of a completely re-designed website, from colors to code. In collaboration with other vendors, we were mission-critical in assisting Travel Channel to re-engage and expand it’s existing level of web traffic. Our scope also called for the creation of a much more web & search-engine friendly structure, including design and user-experience elements to convert existing traffic.

References available upon request.

Just like setting up privacy settings on your wild Facebook pics, some of our clients like to keep things more private on a need-to-know basis.

Achieved Objectives

  • New website was embraced by 2.3 million viewers in the first month, all tracking codes were successfully transferred over, and with time, web traffic exceeded previous levels.
  • Reconfigured technical code accounting for potential limitations of existing content management system (CMS). Strategic recommendations were implemented to ensure long term usability of the CMS.
Neutrogena Neutrogena’s Skin ID Neutrogena SkiniD.com Website
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Neutrogena Try Skin ID!
Neutrogena Neutrogena

Prominently sold in mass market media channels such as Target and Walmart, Neutrogena has enjoyed being the number one skincare line recommended by dermatologists for decades. The leading beauty brand became ready to grow its presence via new online opportunities. After developing a scientifically-tested personalized acne solution, Neutrogena was ready to rival the acne giant Proactiv—and hired us to do the job.

References available upon request.

Just like setting up privacy settings on your wild Facebook pics; some of our clients like to keep things more private on a need-to-know basis.

Achieved Objectives

  • Gained competitive market share by propelling interactive strategy, direct response objectives, and original content for national multimedia launch.
  • Successfully boosted Neutrogena’s refreshed image with the teen and young professional audience.
  • Through brand awareness, secured new spokespeople for infomercial and sponsorship.
Whale Wars Whale Wars
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Sea Shepherd Sea Shepherd Conservation Society Whale Wars whale rescue Whale Wars Whale Wars whale rescue Whale Wars
Whale Wars Case Study Whale Wars Case Study

Sea Shepherd Conservation Society defends marine life and enjoys incredible success and recognition for its meaningful work as documented by the hit Discovery Channel TV show, Whale Wars. Given its significant growth over the past 30 years (especially in the past three years), Sea Shepherd was challenged in terms of aligning all its brand collateral and messaging to reflect one unified and consistent brand.

Testimonial

Knightsbridge branding recently completed a brand audit for the Sea Shepherd Conservation Society. Their work was impeccable, reflecting high quality and perceptive analysis cutting straight into our business with a precision that has helped direct our brand focus and coordinated our marketing and development operations.

Knightsbridge Banding’s work was a key driver that has helped Sea Shepherd to double its retail sales in the last 12 months, increase online donations by over 25% and make us more efficient and effective organization.”

Steve Roest
CEO | Sea Shepherd

Achieved Objectives

  • Our implementable recommendations were pivotal in exceeding the 10% online growth sales goal, allowing Whale Wars online sales to grow by over 25% in the first year!
  • All major brand gaps were identified.
  • Brand inconsistencies were also identified and addressed.
  • A new brand standard was applied to the logo to achieve consistency across all platforms.
  • Brand strategy recommendations for next growth phase.
Panic at the Disco Panic! At The Disco
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Panic at the Disco Grammy Nominee CD/DVD Design Panic at the Disco Grammy Nominee CD/DVD Design Panic at the Disco Panic at the Disco Panic at the Disco Rock on! Panic at the Disco Memorable Design Panic at the Disco Panic at the Disco
Panic at the Disco Panic at the Disco

Panic! At the Disco is a Platinum-selling rock band formed in Las Vegas, Nevada. The band approached us before going on tour to figure out ways to keep their fans engaged in between albums. We introduced a bold idea to release a Polaroid book of their entire European tour, along with a live CD/DVD to keep their fans involved in between albums and provide a true brand experience.

References available upon request.

Just like setting up privacy settings on your wild Facebook pics; some of our clients like to keep things more private on a need-to-know basis.

Achieved Objectives

  • The Book sold 10,000 units in presales, and completely sold out in both America and Europe.
  • The Live CD/DVD sold over 50,000 units in the first week alone.
  • Due to the success of the Book and CD/DVD, Knightsbridge Branding's Creative Director Shane has been approached by several bands to do similar concepts/designs on upcoming tours.
Jose Eber Atelier Jose Eber Atelier
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Jose Eber Atelier 2 Rodeo Drive Store Jose Eber Atelier Snip, Snip, and Beautiful!
Jose Eber Atelier Jose Eber Atelier

Jose Eber Atelier Salon is the world renowned “urban retreat” located at 2 Rodeo Drive. This 10,000 square foot salon caters to the world’s rich and famous, offering a full range of beauty services designated to meet the needs of its elite clientele. Jose Eber's attractiveness stems from its offerings of custom tailored services and beauty products.

We were assigned to develop operational and marketing processes to increase service and retail sales through major staff and customer service training and brand awareness campaigns. The goal was to solidify the brand’s foundations in order to expand the stores and become attractive for the owner's exit strategy to become acquired.

References available upon request.

Just like setting up privacy settings on your wild Facebook pics; some of our clients like to keep things more private on a need-to-know basis.

Achieved Objectives

  • Increased flagship store sales by over $200,000.
  • Increased Jose Eber Atelier’s brand equity to position it for an attractive deal. The company finally sold to one of the largest national hair care brands.
  • Significantly increased client retention and brand awareness to key clientele.
  • Successfully expanded the brand’s locations from 2 to 9 locations.
Speed of Light Films Speed of Light Films Logo Design Speed of Light Films Web Design & Development
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Speed of Light Films Business Card Design & Print Speed of Light Films Project Summary Copy & Design Speed of Light Films Investor Presentation Copy & Design
Speed of Light Films Speed of Light Films

Speed of Light Films is a start-up production company that exclusively develops and produces higher-consciousness media. The partners of this venture approached us to create a brand that will truly own its space and inspire creative talent, thought leaders, and consumers to embrace the brand.

Testimonial

I have worked with Knightsbridge Branding on an ongoing basis since 2008 for the branding and marketing of my company. They are consummate professionals in every arena, and know precisely what they are doing, and execute with an efficiency that is impressive to say the least.

I highly recommend Knightsbridge Branding to anyone out there for any and all of their branding needs.”

Kristina Anapau
Producer | Speed Of Light Films

Achieved Objectives

  • The investor presentation we assisted in developing achieved a $700,000 financial commitment for the brand's debut documentary," The Question," as well as other non-financial commitments.
  • The website attracted global leaders and speakers to seriously consider partaking in various film projects and to lend their expertise to developing this media platform.
  • Speed of Light Films brand assets and website truly differentiated them in the market, allowing them to gain immediate recognition and respect for their specialized content focus.
Laane Website (Before) Laane Website (Before) Laane Website (After) Laane Website (After)
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Laane Logo (Before) Laane Logo (Before) Laane Logo (After) Laane Logo (After)
Knightsbridge Branding - Laane Knightsbridge Branding - Laane

For Laane, it was really time to rebrand and enter the digital age with a bang! Over the last 17 years, Los Angeles Alliance for a New Economy (Laane) has become the premier advocacy agency for achieving dramatically successful campaigns in 6 industries. They implement a new economic approach based on good jobs, thriving communities, and a healthy environment.

Testimonial

"Under the exceptional direction of Sam Saddigh, Knightsbridge Branding completely transformed our brand, allowing us to reach new audiences and bring in new funders that were previously beyond our reach. Over a year period, Knightsbridge Branding worked closely with our team through various phases to achieve core organizational objectives.”

Danny Feingold
Communications Director | Laane

Achieved Objectives

  • Business objectives achieved: the donor constituents strongly supported the rebrand and Laane achieved one of its best fundraising years in history; Private donorship went up by 18%! Both affiliate and activist constituents responded to Laane’s new brand in a compelling way resulting in a new membership program to best capture this momentum and enthusiasm.
  • Discovery: highly valuable and applicable information was gained through 3 Focus Groups, One-on-One Interviews, Online Survey, and Competitive Market Analysis.
  • Leadership Alignment: the Brand Stakeholder Workshop highlighted areas where leadership had different views and aligned the executive team on a untied brand vision and shared business objectives.
  • Brand Strategy: a comprehensive and implementable Brand Strategy was created to transform the brand into a compelling offering for its constituencies.
  • Brand Identity: new brand collaterals included: Logo, Tagline, Purpose Statement, PowerPoint Presentation Layout, Business Cards, Brochure, Event Collateral, Email Signatures, Brand Style Guide, Website Design, and a 300 page Web Development, as well as many other brand assets.
  • Brand Ambassadors: a comprehensive internal Brand Workshop and Training resulted in employees being transformed into brand ambassadors.
  • Brand awareness: much was done to implement a consistent Marketing Plan with a major push for the brand launch, as well as PR, social media, newsletter, event promotion, and management metrics.
We First We First We First Website Design & Development  (View Website) We First Brand Assets Design & Print
Speed of Light Films Speed of Light Films

When we were approached to collaborate with Simon Mainwaring, the internationally acclaimed advertising creative/ author/speaker, we said "… ummm of course!" 2010 marked a year of successful collaboration on multiple projects including the development of We First- a brand transformation agency. We First engages purposeful branding projects to promote a new sustainable paradigm; where brands work in collaboration with government agencies and philanthropic organizations for the greater good of positive social change.

Testimonial

I've had the pleasure of working with Knightsbridge Branding on several projects and they have consistently delivered on several fronts. They are proactive and you can trust them to take control of the job at hand and get it done.

They are extremely professional in that they know their stuff and deliver on time, every time. If you're looking for a professional strategist that can and will deliver, Knightsbridge Branding is it.”

Simon Mainwaring
CEO | WeFirst™

Achieved Objectives

  • Sales-driven best branding practices led We First to become a New York Times, Wall Street Journal, and Amazon bestseller… within a week of launching!
  • Organization of a complex multifaceted Brand Architecture and implementation of various systems to streamline core operations.
  • Brand Strategy Consultation resulted in many opportunities and furthering of the brands development.
  • Brand Collaterals warmly received by target client community, strategic partners, and international media.
Up Cup Logo Up Cup Logo Up Cup Goji Coconut Up Cup Goji Coconut Up Cup Minty Chip Up Cup Minty Chip Up Cup Pom Berry Up Cup Pom Berry Up Cup Vanilla Cinnamon Up Cup Vanilla Cinnamon
Up Cup! Up Cup!

Jing & Co. produces a premium vegan chocolate line infused with Chinese herbs and functional tonics- a chocolate that’s actually good for you! The owner approached us to expand their single line and enter a new mainstream market. Their vegan chocolate line (Cocoa of the Now) was already a hit with a strong following and retailing at Whole Foods, Gelsons, and other independent grocery stores. It was apparent that they needed to grow out of their single item into a larger offering- there began the birth of Up Cup!™

Testimonial

Knightsbridge Branding conceived a brand concept and label design for us which helped us brand our new line extensions in a much more visible and viable commercial way than we had previously with Cacao Of The Now. The label designs Knightsbridge conceived really "pop" on the shelf and our customers have responded! We believe the overall image and brand identity is stronger and clearer as a result of working with Knightsbridge, and more succinctly hitting our target market.

We are experiencing strong market adoption- including recent expansion of our territory within the Whole Foods Market chain.

The Knightsbridge team were efficient and effective in communicating with us in a way that not only produced a successful brand design, but helped us grow our understanding of marketing each step of the way.  Thank you for your commitment to excellence in service, and we look forward to the ongoing development of our UPCUP's brand, and future opportunities to work with Knightsbridge Branding.”

Andrew Saber
President | Up Cup!™

Achieved Objectives

  • Procurement of a landmark order by Whole Foods expanding the line from 1 state and 20 stores to 3 states and 46 stores!
  • Deep understanding of the premium chocolate marketplace and strategic positioning of the new lines.
  • New packaging tested extremely favorably for both retailers and consumers.
  • Through brand awareness and outreach efforts, Up Cup!™ was able to secure investors for initial round of debt/equity financing.
Game On Diet The Game On! Diet Game On Diet Website Design & Development  (View Website) Game On Diet Website Design & Development Game On Diet Website Design & Development Game On Diet Brand Stationary
Speed of Light Films Speed of Light Films

So it’s T minus 37 days for the national launch of an upcoming health and fitness book, The Game On Diet!, and the client’s existing agency drops the ball in a big way… they need help and need help quickly! The award winning Grey’s Anatomy head writer, Krista Vernoff, and celebrity trainer Az Ferguson assign us to the task of building a brand around the book cover with assets to go to market on or before launch date. To top it off!? On launch day they have a spotlight interview on Good Morning America! But hey, no pressure.

Testimonial

Thanks SO SO SO MUCH!! Knightsbridge Branding’s hard work on this project really paid off. I'm happy and proud to send Good Morning America viewers to this website!!”

Krista Vernoff
Game On! Diet Co-Author & Grey’s Anatomy Co-Executive Producer

Achieved Objectives

  • Delivered a polished brand with multiple brand assets within a VERY tight timeframe.
  • Branding was well received and promoted by national media and industry experts.
  • Consumer community support and awareness of the brand was excellent as tens of thousands of people enjoy significant health improvements thanks to The Game On Diet!
Peace on Earth Logo Project Peace on Earth
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Peace on Earth Case Study Peace on Earth Case Study

Peace On Earth is an international coalition of dedicated leaders in various industries bound together by a unified vision of a greater cause. Board members include director James Cameron, producer Barry Dane, author Carolyn Myss, activist Arun Ghandi, as well as other iconic global leaders. We had the privilege of working with the founder to refine messaging from the multiple brand collateral pieces and develop a compelling presentation targeting strategic alliances, sponsors, and investors.

Testimonial

The team at Knightsbridge Branding is remarkably creative, intelligent, strategically smart, effective, gracious, and diligent people of integrity.

Knightsbridge Branding is highly reliable, responsible and honorable to their word. I found that they always went above and beyond the scope of agreed upon deliverables. I highly recommend working with Knightsbridge Branding.”

Steve Robertson
Founder | Peace On Earth

Achieved Objectives

  • The presentation and new messaging was warmly received by the target audience capturing essential strategic alliances and sponsorship commitments of over $250,000.
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