You know the story: Marketers want more outreach and broader brand awareness. Sales reps want higher-quality leads and conversions. The blame game ensues. (Have you seen Glengarry Glen Ross?)
Finally, thanks to intelligent brand development, your marketing and sales teams can work together, happily, and without intense speeches from Alec Baldwin.
From Discovery to Experience, we build a brand that’s designed to resonate with your target audience at every interaction. Marketers will know how to target each segment, and Sales reps will know what to say.
The results speak for themselves.
It’s our mantra, and our differentiator. Our sales-driven approach to brand development works from the target audience’s perspective to help you get attention, convey value, and close deals. Repeatedly.
From conducting initial discovery research to building out your brand assets, our ultimate, ever-present goal when developing your brand is this: sales.
When your brand speaks to and resonates with your target market — When campaigns are carefully planned and diligently followed — When leads are converting and sales are flowing like champagne, bottles of which we now POP! in celebration —
That’s when you know sales-driven brand development has worked its magic, like it always does.
Our highly effective Sales deliverables come in the form of flexible monthly arrangements. Each of our 10 Sales Support Programs (SSPs) matches a specific business need with a results-driven service, and uses custom performance metrics to measure your ROI.