Without brand awareness, something terrible happens: nothing.
Building a brand’s foundations through Discovery, Strategy, and Identity accounts for only half the work. The next phase is endless self-promotion, constant contact, and mass publicity, all in an effort to stay top-of-mind.
Your brand needs more than just general “awareness,” of course. The message you send out there must be on-brand. It takes well-planned Awareness campaigns to Capture, Compel, and Close your target audience. We’ll help you win their hearts, minds and, yes, their purchase decision too.
Most marketing companies promise to get your message out there. By “your message,” they mean any message; and by “out there,” they mean anywhere.
It’s a messy and wasteful approach, this throwing of perfectly good marketing budget against the wall and hoping for attention.
Our approach to awareness campaigns is precise, intelligent, and targeted. We’ll help you make informed decisions—based on where your audience is most likely to engage — about which marketing efforts will have the greatest impact.
And that’s a recipe for higher ROI on your marketing spends.
Our attention-grabbing Awareness deliverables include: