February 5th, 2016

For many businesses, online video marketing is vast and murky territory – a veritable black hole within a sea storm.  The truth is that video marketing is fun and shouldn’t be something to avoid. In fact, your company’s longevity depends on how well it can navigate the internet’s high seas (OK, enough with the maritime metaphor).

According to a recent survey by Wyzowl, 61% of businesses surveyed are currently using video marketing.  66% of these savvy video marketers are newbies; they didn’t use video marketing just 12 months ago.  There are endless stats about the video marketing boom, and the take away is this:  It is BOOMING, it works and it isn’t going away!

Video marketing is skyrocketing because search engines love video.  A video is 50 times more likely to appear on Google’s first page of search results.  Once promoted across social media platforms like Facebook and Linkedin, your video leads customers directly to your website.  As a result, you can expect higher customer conversion rates and a loyal fanbase.

Here are just a handful of ways that your company can incorporate video: Internal training videos, conference and investor meeting recaps, teaser trailers for new products and service offerings, video blogs and Animated Explainer Videos (Ding! Ding! Ding! We have a winner!)

So what’s an Explainer anyway? It’s an engaging animated video that clearly describes who you are and what you’re offering in just one minute. The story starts by presenting a problem, providing a solution and ends with a subtle call to action to buy your product.  Think of an Explainer as an elevator pitch housed on your landing page that not only identifies your offering, but is also instantly shareable.

Without further ado, click play to watch our Explainer video that explains it all. And in 60 seconds, contact us for more information about how we can make your Explainer. So zap yourselves a mini batch of popcorn, kick up your feet and dim the lights…

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