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MenFace

INSPIRE DESIGN

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ManFace is a new men's skincare program which contains everything your skin needs, and nothing it doesn’t. Delivered every month to your door. In the world of a Kiehl’s, Aesop, Jack Black, Clinique, and Lab Series men’s products it’s difficult to stand out and capture the target market. What will get them to switch, to upgrade, to try something refreshingly new and effective?

Will it be the efficacy of the skincare program, or the accessible-luxury pricing, or fresh branding of the product? Let’s just do all 3!

Compel

Our client wanted to go with a black and white treatment as to speak to timelessness, classic masculine energy, and have the color be the feel, quality, and impact of the product itself.

It’s all about our audience feeling that they are the hero in their own stories and by using the ManFace program, it’s a statement of excellence of self-care.

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ManFace is in the process of finalizing its formulation, final product packaging, and team-ramp up as well as inking final deal terms on a significant investment raise; partially thanks to the strategic branding and supporting collateral that was developed to win investment.

Discovery & Go-To-Market Strategy

The men’s market for skincare is an interesting one, many factors to consider when looking to enter such a niche market and play against some formidable players. Our discovery and strategy deliverables carved out an opportunistic niche to leverage key attributes in winning a share in the direct-to-consumer model.

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Logo, Tagline, Stationery & Brand Messaging

There are many faces a man must wear, but what would the brand identity look like to stand out from the crowd? A peacock of course.

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Stationery

Inspire Desire

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Manifesto

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BRAND
PACKAGING

Given that the program is Doctor formulated, we wanted to go with a direction that expressed creativity and felt distinctive.

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WEBSITE DEVELOPMENT

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Brand Style Guide

As a brand grows, having consistency across all touchpoints is a must. The brand style guide sets the brand standards for all future design to adhere to.

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