United Nations
Nothing But Nets Campaign
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Nothing But Nets Campaign
Every sixty seconds, a child in Africa dies from malaria. The United Nations Foundation is working hard to change that statistic with its “Nothing But Nets” (NBN) campaign, which provides mosquito-blocking nets to communities in need. More donations mean more nets, so the UNF asked us for a high-ROI strategy to reach more donors. They were thinking a brochure, but we had a better idea: the NBN infographic.
Infographics translate complex information into a visual story, making it easier to understand and more likely to resonate with the audience. For Nothing But Nets, we synthesized our research and data into a story that told the dark reality of malaria’s impact, while showing readers what they could do to help.
You can be a lifesaver; all it takes is a ten-dollar net. The UNF used the infographic as a marketing tool to approach past individual donors, target potential strategic alliances, and create mutually beneficial CSR campaigns with partner corporations.
The UNF’s new infographic relied on vast numbers of facts and statistics. It was our job to sift through, and then integrate the data into a digestible format for the mass market. The statistics had to be arranged in such a way that, as all the info came together, readers would see the story, understand how they could make a difference, and feel compelled to take action.
A child in Africa dies from Malaria.
of deaths occur in children under 5.
cases are preventable, staring with a net.
The Nothing But Nets infographic functions as a visual communication with high emotional impact, making it easy for people to understand the causes of malaria as well as its devastating effects. But it’s just as easy to see what you can do to help. The ultimate message is a hopeful one: You can save a life. All it takes is a $10 net.
